From 2017 - 2025 I served as Vice President of Marketing & Strategy at Rampart, the largest distributor of operational equipment to military and law enforcement in Canada. I led strategic planning, marketing, systems development, and business intelligence across multiple business units. My work helped the company dramatically increase market share in key categories, expand into the U.S., and build the internal capabilities needed to operate at a higher level of scale and sophistication.
MARKETING
I led the marketing strategy for 50+ represented brands, shaping their positioning and content for military and law enforcement audiences. Through data-informed messaging, customer insight, and targeted communications, we consistently outperformed competitors and became the preferred distribution partner for globally recognized manufacturers.
Key Contributions
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Designed brand messaging for the Canadian and U.S. defense markets. Paired customer requirements with product solutions.
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Lead campaigns that leveraged defence industry trends, inbound policy, end-user feedback to create compelling use-cases.
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Led go-to-market for every new brand, including launches, content, sales materials, campaigns, and PR.
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Produced videos, infographics, technical content, and digital campaigns that significantly elevated brand presence.
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Lead the marketing team and coordinated tightly with the sales team to create united, strategic execution.
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Built a BI-driven sales enablement engine that equipped sales staff with customer insights, messaging relevance, and interaction metrics.
MARKETING & CREATIVE
WEB AND DIGITAL
OPERATIONAL USE CASES AND CAPABILITY BRIEFS
I led the creation and delivery of capability briefs—clear, scenario-based documents that translated technical advantages into real operational value. These were targeted to specific agencies and used across sales and procurement channels to support informed decision-making and justify adoption.
PRINT MEDIA
SHORT FORM CONTENT
EVENT OWNERSHIP
RAMPART RANGE DAY AND EXPO
For seven years, I led Rampart Range Day & Expo—the largest event of its kind in Canada. This one-day outdoor trade show draws military and law enforcement attendees from across the country. By strengthening its reputation, enhancing promotion, and expanding demonstration and training opportunities, I grew both vendor and attendee participation by more than 100%. It is now one of the most anticipated annual events in the Canadian defense and law enforcement community.
600+
Law Enforcement and Military personnel
60+
Vendors. Local and International
STRATEGY AND ORGANIZATIONAL PLANNING
I led annual and quarterly strategic planning across multiple business units, including the creation of strategy documents for both the leadership and management teams. Through structured workshops, I lead deep dives into business performance to identify strengths, bottlenecks, and opportunities. I translated these insights into clear roadmaps—integrating leadership objectives into departmental plans, priorities, and KPIs. These plans aligned teams around shared goals and increased organizational clarity, focus, and overall performance.
Key Contributions
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Facilitated executive workshops to identify opportunities, risks, inefficiencies, and strategic priorities.
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Converted leadership direction into departmental plans with timelines, ownership, and measurable targets.
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Improved processes, introduced new performance KPIs, and accelerated team efficiency through better structure and clarity.
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Provided the organization with annual strategic roadmaps that guided execution across all departments.
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Contributed to the organizational strategy for entry into the U.S. market, enabling a controlled, data-informed expansion.
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Lead quarterly checkins and progress checks with the leadership and management teams, helping to unblock and refocus teams to stay on track.
Let's elevate.
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