MARKETING LEADERSHIP FOR AMBITIOUS BUSINESSES
ABOUT ME
I’m a senior marketing and strategy leader with extensive experience in defense and distribution. I've spent my career building exceptional marketing programs in high-growth businesses, and now offer those services as a consultant.
Jeremy Stobo
Hello, and thanks for stopping by.
This is my personal site, where I outline my work as a senior marketing and strategy leader with deep experience in the defense sector. For nearly a decade, I served as Vice President of Marketing & Strategy at Rampart International—Canada’s largest distributor of operational equipment to military and law enforcement. During that time, I led marketing, business intelligence, systems architecture, and strategic planning across the organization, helping the company expand its market share, enter new product categories, and grow into the national leader it is today.
I now run a marketing consultancy, called Motive Strategic where I help companies of all types forge new avenues of success through strategic marketing and organizational planning.
Quick highlights
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17 years leading marketing, strategy, and operations in high-growth environments
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Led strategic planning across multiple companies, including post-acquisition integrations
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Built and scaled brands from startup to IPO, including digital infrastructure and automation
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Extensive experience in defense sector distribution, product-focused business, digital marketing and e-commerce
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Proven success in CRM architecture, business intelligence, and enterprise systems design
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Trusted partner to founders and leadership teams navigating complexity and change
TRUSTED PARTNER IN THE CANADIAN DEFENCE INDUSTRY
// MY SERVICES
MARKETING SERVICES
FRACTIONAL CMO SERVICES
A Fractional CMO is for companies who need leadership - not just a production house - and who don't want the cost and logistical challenge of finding a full time CMO. This model saves you a tremendous amount of time and money, and gives you resources to close the gap between your current capabilities and your objectives.
WHAT YOU CAN EXPECT
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Marketing plans built on a foundation of strategy: clarity, planning, objectives, ...
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Hands-on leadership and coaching to develop and accelerate your in-house team.
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The experience to take on ambitious projects or pursue new markets.
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Internal alignment and coordination between marketing, sales, product, and leadership.
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Performance expectations and management of ongoing deliverables.
AREAS OF EXPERTISE
MARKETING STRATEGY
I help you develop a data-driven plan that drives real results.
THOUGHT LEADERSHIP & CONTENT STRATEGY
Take control of the conversation. Position yourself as an industry expert and resource.
MARKETING OPERATIONS
Proven, scalable systems to help you get more your teams efforts.
SALES ENABLEMENT
Tools to help your sales team identify, prioritize and maximize sales opportunities.
GO-TO-MARKET & SPECIAL PROJECTS
Organization, strategy and experience leading and delivering special projects.
DEFENSE INDUSTRY AND GOVERNMENT
// CASE STUDY
DEFILADE PROTECTIVE SYSTEMS
RE-BRAND, MARKETING REBUILD AND GO-TO-MARKET
Post acquisition, DEFILADE PS was to be positioned for Law Enforcement use in the Canadian and American markets. I lead a complete rebrand of the company including the develop of key messaging to position the brand within the areas of opportunity in the market.
// Who are you and what are you doing here?
FRACTIONAL CMO FAQ
WHAT DOES A FRACTIONAL CMO DO?
A Fractional CMO provides executive-level marketing leadership. That includes guiding strategy, aligning teams, and driving the execution needed to deliver measurable business results. They do this typically on a part-time basis, or for a concentrated period to complete a specific project. A major difference between a Fractional CMO and a marketing agency is that the Fractional CMO integrates with your business to help your build your strategy - then leads the execution.
WHO USES A FRACTIONAL CMO?
Companies who need leadership - not just execution - and who don't want the cost and logistical challenge of finding a full time CMO.
Typical comments I hear are:
"Our marketing is broken"
"I want to get marketing off my plate"
"We want to make the most of our resources"
"We need extra help with an ambitious project"
"We need a foundational re-evaluation and strategy for our marketing"
WILL A FRACTIONAL CMO WORK WITH MY TEAM?
Of course. I, as a Fractional CMO endeavour to enhance the capability of your in-house team; providing structure, direction, mentorship, and accountability to elevate performance and output. I can lead your team through an analysis of what's currently working, what's holding you back, and what areas of opportunity exist. We then build our strategy and I lead your team through the execution.
What do you charge?
It depends on the scope and amount of time needed to accomplish your objectives. But, for a range, around $3500 - $7000 per month. Fees can be paid as part of your current payroll.
Ready to roll?